I took these stats directly from the Social Media Buzz blog:
The research from BlogHer and Compass Partners showed some interesting statistics:
35% of women aged 18 to 75 participate in the blogosphere weekly.
Of women online 53% read blogs, 37% post comments to blogs and 28% write or update blogs.
Of women bloggers 58% post entries at least weekly, and of those who actively read blogs, 80% do so at least once per week.
Why women blog?
65% do it for fun
60% to express themselves
46% to get information
41% to stay up to date on family and friends
40% to connect with others
34% as a diary
28% participate in the blogosphere in order to connect with others.
Here's a place where Mom Bloggers go:
With such a large percentage of women bloggers and blog readers, shouldn't your business be blogging-especially if your target market is women?